How we collect your personal information
Generally, we collect your information when you decide to interact with us. We also look at how customers use our website, so that we can offer the best possible experience.
The types of information we collect
Here are some examples of information we collect about you when you interact with us:
- Name and Surname
- Email address
- Date of Birth (mandatory)
- Contact phone number(s)
- Delivery address(s)
- Preferred Language
- Name Day (mandatory)
- When visiting our website we may collect an automatically populated IP address. An IP address is a unique number which allows a computer, group of computers or other internet connected device (such as your mobile or tablet) to browse the internet. We may also record the time and date of your visit, the pages that were requested, the referring website (if provided) and your internet browser version.
- Social Media
- Depending on your settings or the privacy policies for social media and messaging services like Facebook, WhatsApp, Twitter, Viber, YouTube and Instagram you may give us permission to access information from those accounts or services.
Ensuring your personal information is only used where lawful
In order for our use of your personal information to comply with applicable data protection law, that use by us needs to fall under at least one of the specific lawful reasons that are set out in applicable data protection law. Examples of these lawful reasons include our use of your personal information being necessary for the purchase of goods or services, or for compliance with a legal obligation.
Where your personal information is completely anonymous, we do not require a legal basis to use it as the information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymous personal information may be subject to other laws where your consent is required.
Where your personal information is not in an anonymous form, we will have a lawful reason to use your personal information in such a way to ensure that we provide the very best products to you and our other customers.
- We share your personal information with a variety of third party email marketing providers who assist us in delivering our email marketing campaigns to you.
- We use your details to show you advertising on such Social Media platforms as Facebook and Instagram or via other third-party advertising that may appear on other websites you use. Online advertising channels we may use are: digital display, search engine marketing, paid social – these are all on third party sites or platforms.
- We may tailor emails, online advertising and SMS to the things you love, so they’re relevant to your location, what you have shown an interest in and the things you buy from us.
- Respond to customer service enquiries raised in the store, online, social media or on the phone.
- Invite you to provide feedback about our products and services in the form of online, email, telephone, or in-store surveys. We use this information to help us improve the quality of service provided; to monitor the quality of our products and services and to assist with the selection of future product and service lines. We use a third-party service provider to assist us with customer surveys and feedback requests.
- Conduct postal marketing.
- For classifying our audience into groups or segments, using shopping habits information regarding your personal or professional interests, demographics, experiences with our products and contact preferences. These segments help us to understand our audience better.
- Anonymous track usage statistics on our Sites. By using this information, we are able to measure the effectiveness of our content and how visitors use our Sites and our Services. This allows us to learn what pages to target our adverts so that they’re more relevant to you.
- Measure and understand how our customers respond to a variety of marketing activity so we can ensure our activity is well targeted, relevant and effective.
- The use of CCTV recording equipment in and around our premises for monitoring and security purposes. We may share where necessary CCTV footage to the Police. This is very strictly controlled.
- Detect and reduce fraud and credit risk.
Sharing your information
We use third party platforms to manage and deliver customer relationship management (CRM); email marketing campaigns; online advertising, customer analytics, events, fulfillment of orders, delivery, returns, refunds, IT services, etc. In providing the services, your personal information will, where applicable, be used by the service provider on our behalf. We will check any third party that we use to ensure that they can provide sufficient guarantees regarding the confidentiality and security of your personal information.
On our website we sell products for children. Children under 4 years old must be accompanied buy their parents.
Third Party Links and Services
We do not monitor, control, or endorse the privacy practices of any third parties.
We encourage you to become familiar with the privacy practices of every website you visit or third-party service provider that you deal with and to contact them if you have any questions about their respective privacy policies and practices.
How long do we keep your personal information for?
We keep your personal information in line with our company retention policy. We only retain information for as long as it is required.
Confidentiality and security of your personal information
We are committed to keeping the personal information you provide to us secure and we will take reasonable precautions to protect your personal information from loss, misuse or alteration. We do not sell your personal information for any purpose. We have implemented information security policies, rules and technical measures to protect the personal information that we have under our control.
All of our employees and data processors (i.e. those who process your personal information on our behalf, for the purposes listed above), who have access to, and are associated with the processing of personal information, are obliged to respect the confidentiality of the personal information of all users of our Services.
How to access your information and your other rights
You have the following rights in relation to the personal information we hold about you:
Your right of access
If you ask us, we’ll confirm whether we’re processing your personal information and, if so, provide you with a copy of that personal information (along with certain other details).
Your right to correct information
If the personal information we hold about you is inaccurate or incomplete, you’re entitled to have it corrected. If we’ve shared your personal information with others, we’ll let them know about the changes where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.
Your right to “be forgotten”
You can ask us to remove your personal information in some circumstances such as where we no longer need it. If we’ve shared your personal information with others, we’ll let them know about the erasure where possible. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.
Your right to restrict information
You can ask us to ‘block’ or suppress the processing of your personal information in certain circumstances such as where you contest the accuracy of that personal information or you object to us processing it. It won’t stop us from storing your personal information though. We’ll tell you before we lift any restriction. If we’ve shared your personal information with others, we’ll let them know about the restriction where it is possible for us to do so. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.
Your right to data portability
With effect from 25 May 2018, you have the right, in certain circumstances, to obtain personal information you’ve provided us with (in a structured, commonly used and machine readable format) and to reuse it elsewhere or to ask us to transfer this to a third party of your choice.
Your right to object
You can ask us to stop processing your personal information, and we will do so, if we are:
Relying on our own or someone else’s legitimate interests to process your personal information, except if we can demonstrate compelling legal grounds for the processing or processing your personal information for direct marketing.
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Cookies are used by us and our third-party partners as part of the Site. Details of the Cookies used on the Site and any applicable third-party partner are set out in the table below.
For more details on Cookies please visit All about Cookies.
What we do with the information we gather
We collect and store this information to better understand your needs concerning our products and services. We may also use your data for the following reasons:
• We may contact you via email, mail or telephone to invite you to join free online courses, webinars, seminars, conferences, services that we provide or special offers.
You can consent to, or block the use of, specific Cookies by activating the relevant settings in your browser or by following the links below. For more information on Cookie management and blocking Cookies for a wide variety of browsers, please visit All about Cookies.
What happens when you do not consent to cookies and or you choose to block cookies that you have previously accepted?
In order to use some parts of the Site you will need to consent to Cookies. If you choose to withhold consent, or subsequently block cookies, some aspects of the Site may not work properly and you may not be able to access all or part of the Site.